The first, honest
answer to this question is simple: envy!
Enviously, countless times I have seen documentaries with unlikely
ladies and gentlemen cavorting about the world, swathed in tunics
covered with colourful logos as if they were Formula One race
cars. I leave it to others to judge how authentic these adventure
trips – complete with a film troupe – might be. But
a sponsor does give an idea visibility. It transforms a journey
into an event, and an account into a story.
Since I am presumptuous enough to think that my journey will be
an unquestionably original challenge, I wanted to add this additional
“challenge within the challenge”.